Category: Whiteboard Friday

Whiteboard Friday

The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google’s Rankings – Whiteboard Friday

Through experimentation and analysis of patents that Google has submitted, we’ve come to know some interesting things about what the engine values. In today’s Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks. Click on the whiteboard image above to open a […]

Whiteboard Friday

Using Your Niche’s Demand Distribution Curve to Improve Your SEO, Social, and Content Strategy – Whiteboard Friday

It’s a new year, and that means it’s time shift into some new habits regarding your keyword research. Rather than simply targeting marketing blasts at either the in-demand or the long tail, you may want to think about carefully tailoring your tactics to the shape of your niche’s keyword demand distribution curve. In today’s Whiteboard […]