Category: Online Advertising

Online Advertising

Does Ad Viewability Always Equal Views?

[Estimated read time: 6 minutes]There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world. But what exactly does it […]