Category: Content


8 Ways Content Marketers Can Hack Facebook Multi-Product Ads

The trick most content marketers are missingCreating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook […]


A Clear Path for Marketers to Surviving Content Shock

Yes, we all know that content marketing is all the rage. More and more brands are embracing content marketing as a basic way to engage with the community at large, and to build credibility, trust, and relationships with potential customers.You’ve probably also heard about content fatigue, or the oncoming content glut. Mark Schaefer attracted a […]


Case Study: Can You Fake Blog Post Freshness?

Over the years, you’ve certainly read something about how Google loves fresh content. Perhaps you’ve read that sometimes it takes its love of freshness too far. Now it’s the middle of 2015. Does freshness still play a significant role in how Google ranks search results? To find out, I decided to conduct a small experiment […]