Category: Basic SEO

Basic SEO

Becoming Better SEO Scientists – Whiteboard Friday

Editor’s note: Today we’re featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the second episode, “UX, Content Quality, and SEO” from Eric Enge. Like many other areas of marketing, SEO incorporates elements of science. It becomes problematic for everyone, though, when theories that haven’t […]

Basic SEO

UX, Content Quality, and SEO – Whiteboard Friday

Editor’s note: Today we’re featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the first episode, “Becoming Better SEO Scientists” from Mark Traphagen. User experience and the quality of your content have an incredibly broad impact on your SEO efforts. In this episode of Whiteboard […]

Basic SEO

A Beginner’s Guide to Google Search Console

If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google […]