Author: Gloria Hughes

Marketing Industry

The Inbound Marketing Economy

When it comes to job availability and security, the future looks bright for inbound marketers. The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely […]

Basic SEO

A Beginner’s Guide to Google Search Console

If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google […]

Reputation Management

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews

Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product. To better understand just how much of an impact Google has on an individual’s purchasing decisions, […]

Content

A Clear Path for Marketers to Surviving Content Shock

Yes, we all know that content marketing is all the rage. More and more brands are embracing content marketing as a basic way to engage with the community at large, and to build credibility, trust, and relationships with potential customers.You’ve probably also heard about content fatigue, or the oncoming content glut. Mark Schaefer attracted a […]

Content

Case Study: Can You Fake Blog Post Freshness?

Over the years, you’ve certainly read something about how Google loves fresh content. Perhaps you’ve read that sometimes it takes its love of freshness too far. Now it’s the middle of 2015. Does freshness still play a significant role in how Google ranks search results? To find out, I decided to conduct a small experiment […]