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5 Actionable Analytics Reports for Internal Site Search

I was furious when keyword data disappeared from Google Analytics (GA). I mean, how could I possibly optimize a website without keyword data?!?! It didn’t take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was. Search engines are pretty damn good at what they do. If you […]

The Importance of Being Different: Creating a Competitive Advantage With Your USP

“The one who follows the crowd will usually go no further than the crowd. Those who walk alone are likely to find themselves in places no one has ever been before.” While this quote has been credited to everyone from Francis Phillip Wernig, under the pseudonym Alan Ashley-Pitt, to Einstein himself, the powerful message does […]

The Meta Referrer Tag: An Advancement for SEO and the Internet

The movement to make the Internet more secure through HTTPS brings several useful advancements for webmasters. In addition to security improvements, HTTPS promises future technological advances and potential SEO benefits for marketers. HTTPS in search results is rising. Recent MozCast data from Dr. Pete shows nearly 20% of first page Google results are now HTTPS. […]

8 Ways Content Marketers Can Hack Facebook Multi-Product Ads

The trick most content marketers are missingCreating great content is the first half of success in content marketing. Getting quality content read by, and amplified to, a relevant audience is the oft overlooked second half of success. Facebook can be a content marketer’s best friend for this challenge. For reach, relevance and amplification potential, Facebook […]

Becoming Better SEO Scientists – Whiteboard Friday

Editor’s note: Today we’re featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the second episode, “UX, Content Quality, and SEO” from Eric Enge. Like many other areas of marketing, SEO incorporates elements of science. It becomes problematic for everyone, though, when theories that haven’t […]

UX, Content Quality, and SEO – Whiteboard Friday

Editor’s note: Today we’re featuring back-to-back episodes of Whiteboard Friday from our friends at Stone Temple Consulting. Make sure to also check out the first episode, “Becoming Better SEO Scientists” from Mark Traphagen. User experience and the quality of your content have an incredibly broad impact on your SEO efforts. In this episode of Whiteboard […]

An Open-Source Tool for Checking rel-alternate-hreflang Annotations

In the Distilled R&D department we have been ramping up the amount of automated monitoring and analysis we do, with an internal system monitoring our client’s sites both directly and via various data sources to ensure they remain healthy and we are alerted to any problems that may arise. Recently we started work to add […]

A Vision for Brand Engagement Online, or "The Goal"

Today’s post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason these are tied together is simple: Your overall online reputation and visibility is a huge factor in […]

The SEO Expert’s Guide to Web Performance Using WebPage Test

Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance. In this […]

The Inbound Marketing Economy

When it comes to job availability and security, the future looks bright for inbound marketers. The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely […]

A Beginner’s Guide to Google Search Console

If the name “Google Webmaster Tools” rings a bell for you, then you might already have an idea of what Google Search Console is. Since Google Webmaster Tools (GWT) has become a valuable resource for so many different types of people besides webmasters—marketing professionals, SEOs, designers, business owners, and app developers, to name a few—Google […]